The global martech market size reached USD 245.64 Billion in 2021 and is expected to register a revenue CAGR of 44.4% during the forecast period, according to latest analysis by Emergen Research. Increasing digital transformation, rapid technological advancements, and steady shift in consumer behavior with changing technological trends such as omnipresent communication are some key factors driving market revenue growth. Major companies have shifted focus from customer acquisition to customer retention and growth, especially following the COVID-19 pandemic and lockdowns, whereby consumers rapidly transitioned to online channels for information, connections, and entertainment. Increasing customer engagement on online channels and high demand for superior quality experience, which requires intelligent handling solutions and secure collection of customer data, are some of the other major factors driving revenue growth of the market.
The report presents a holistic investigation of the Martech business mechanism and growth-oriented approaches undertaken by the leading companies operating in this market. The report highlights the numerous strategic initiatives, such as new business deals and collaborations, mergers & acquisitions, joint ventures, product launches, and technological upgradation, implemented by the leading market contenders to set a firm foot in the market.
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Competitive Outlook: The leading companies operating in the Martech market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.
Top Companies Operating in the Martech Market and Profiled in the Report are:
Apple, Google, Microsoft, Qualcomm Technologies, Inc., Estimote, Inc., Zebra Technologies, InMarket, Tackle.io, Foursquare, and Unacast
Objectives of the Report:
Industrial structure analysis of the Martech market by identification of various sub-segments
Extensive analysis of key market players along with their SWOT analysis
Competitive landscape benchmarking
Analysis of Martech market based on growth trends, futuristic outlook, and contribution to the total growth of the market
Analysis of drivers, constraints, opportunities, challenges, and risks in the global Martech market
Comprehensive analysis of competitive developments such as expansions, agreements, new product launches, and other strategic alliances
Study of the global Martech market size by key regions, types, and applications with reference to historical data (2017-2018) and forecast (2020-2027)
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Segments Covered in this report are:
-
Application Outlook (Revenue, USD Billion; 2019-2030)
- Digital Marketing
- Offline Marketing
- Others
-
Product Outlook (Revenue, USD Billion; 2019-2030)
- Social media tools
- Content marketing tools
- Rich media tools
- Automation tools
- Data & analytics tools
- Sales enablement tools
-
End-Use Outlook (Revenue, USD Billion; 2019-2030)
- Information technology
- Retail & e-commerce
- Healthcare
- Media & entertainment
- Sports & events
- Banking, Financial Services, and Insurance (BFSI)
- Others
Regional Segmentation:
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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